It all started in a tiny Belgian village and a boy named Lars who loved to build waffles. Ooookay, that sounds a little boring. We swear, it actually is an interesting tale, but right now we’re not going to tell it. Let’s skip to the part that concerns you. Devouring sweet golden waffles. Unlike other waffles, ours are made with dough, not batter, and made right when you order them. After that, it’s up to you. Perfect plain or towering with toppings, you can build them how you want. Because that’s what a Wafflejack does. Builds waffles. With love. For waffles.